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Saturday, January 14, 2006

And the Magic Number Is - 100? - How AdSense Milestones May Affect Your CPC

In the last two posts, I've been talking about finally passing the $100 mark in Google AdSense revenue, as well as some of my blogging goals for this year. What I've noticed since crossing that US$100 barrier is few things:
  1. I'm earning more per click on formerly low-paying blogs. Not always, but in general.
  2. My recently increased traffic seems to have influenced the per-click payouts as well.
  3. My long-term average daily click-through rate is starting to show signs of going exponential.
  4. My long-term average daily pageviews is starting to show signs of going exponential.
  5. My niche blogs are still paying relatively high per-click rates. This hasn't changed much. I just have to go back to posting, since I took a hiatus on them over the holidays. After muddling about for 6 months, these are the ones that show the most potential. [I don't want to jinx things, so once I show some success with them, I'll blog about them.]

What did I do to increase targeted traffic? Two things:
  1. My newest blog launched recently on someone else's subdomain. The main domain has had steady traffic for 3 years, and the topic is very targeted: RSS/ Atom/ web feeds/ content syndication. I don't get paid for my articles, but my copyright line has my main website's URL. As well, the publisher, Rok Hrastnik, let's me use my Google AdSense and Chitika eMinimalls code over there. [Note: I verified with the AdSense and Chitika teams that this was okay.] The steady traffic overflow to my sites has most definitely been beneficial, counteracting the low traffic I get on some of my lesser blogs.
  2. I wrote the first 2 in a series of articles about blogging and it's business benefits for a high-traffic "free articles" website, ezinearticles.com. In the footer of each article are the URLs for my my main website and this blog. The 2 articles have only been up for a couple of weeks, but I'm guessing that most people who have read my articles on the free site also visit at least one of the two links. (I can't verify this in my web stats because my links aren't "live". Readers have to copy and paste the URL into their browser, so I have no proof that they came from ezinearticles.com. But if readers are coming, the traffic is pretty targeted to the topics I usually write about.)

I'm guessing (and still researching) that my increased traffic, as well as passing the AdSense $100 mark, has played a factor in getting a higher per-click fee for Google ads for this past week. However, there were signs of this happening a few weeks. As usual, as I confirm things, I'll post it here.

(c) Copyright: 2006-present, Raj Kumar Dash, http://blogspinner.countwordula.com/

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Blogspinner V2.0
 
This site is intended as a how-to guide to blogging for new/recent bloggers. Topics covered include writing, blogging platforms and client software, generating ad revenue, analyzing blog statistics +managing multi-blogs.

Note: If you are absolutely new to blogging, please read this series of webpages first: Intro to Blogging
About Me
I'm a geek/ philosopher/ composer/ artist/ cook/ photographer/ web programmer/ blah-blah-blah who is also a published writer and author. The need to write runs through my veins and this blog documents my experiences with my other blogs.

 
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(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/