Visitor Loyalty - Deciphering Web Metrics Pt 1
Buried in the "All Reports/ Marketing Optimization/ Unique Visitor Tracking/ Visitor Loyalty" section of the Google Analytics web analysis control panel is a report called "Visitor Loyalty". This metric tells you how many visitors your blog/site has had in a given date range, and more importantly, how many times the visitor has returned.
This is an immensely valuable measure of the success of your website or blog. While you may be earning ad revenue with tons of transient traffic, good business sense simply says that repeat visitors are very important for most businesses. However, you'll have to ask yourself what your business objectives are and determine if you want to do the work necessary to build a cadre of loyalty blog readers.
To get an idea of the what a Visitor Loyalty curve looks like, see the image at the end of this entry. The date range is only about 3 weeks, and represents my hubsite, Chameleon Integration, which has rather low traffic for numerous reasons. However, over time, the graph will fill out and the curve will get smoother, decreasing gradually instead of with the big gap in the example graph below.
By the way, the reason for the low traffic is that my hubsite only has 3 web pages. Most of my traffic for it comes from a "web surfing" service. I surf member sites, I get reciprocal traffic. It's just something I've been trying out of curiosity. My conclusion is, however, that if I really want more traffic to the hubsite (and to any blog or website), I have to offer what people want: information. That means writing more content, posting more pages and blog entries. It really is as simple as that, and that takes time, persistence, and patience.
(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/
This is an immensely valuable measure of the success of your website or blog. While you may be earning ad revenue with tons of transient traffic, good business sense simply says that repeat visitors are very important for most businesses. However, you'll have to ask yourself what your business objectives are and determine if you want to do the work necessary to build a cadre of loyalty blog readers.
To get an idea of the what a Visitor Loyalty curve looks like, see the image at the end of this entry. The date range is only about 3 weeks, and represents my hubsite, Chameleon Integration, which has rather low traffic for numerous reasons. However, over time, the graph will fill out and the curve will get smoother, decreasing gradually instead of with the big gap in the example graph below.
By the way, the reason for the low traffic is that my hubsite only has 3 web pages. Most of my traffic for it comes from a "web surfing" service. I surf member sites, I get reciprocal traffic. It's just something I've been trying out of curiosity. My conclusion is, however, that if I really want more traffic to the hubsite (and to any blog or website), I have to offer what people want: information. That means writing more content, posting more pages and blog entries. It really is as simple as that, and that takes time, persistence, and patience.
(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/
