To Announce Or Not Announce a New Blog, That Is The Question
Heather Hamilton posted a brief blog entry in late November about the questionable practice of announcing your brand new blog(s) too soon. I've made this mistake repeatedly, and ended up being frustrated with my results - to the point of ignoring several of my older blogs.
What Heather's suggestion is is to accumulate some posts before announcing and promoting a new blog. In my case, my newest blog (about RSS and web feeds) had about 18 entries before it was officially announced. I should point out that the blog is being written for a Marketing website that is focused on RSS (Really Simple Syndication) and generally, content syndication. The owner did not want to announce my new blog on his blog until I'd posted at least 10 entries.
I have to say that I'm glad he did this, as I think that this is a primary reason for the large immediate number of pageviews. His existing visitors now have lots of content on my new blog to view as well. And the number of immediate pageviews has motivated me to post there regularly, compared to my older blogs.
The effect is psychological for the reader as well. Consider: You're a regular reader of a blog that announces a new, associated blog. You go visit, and you see that the writer already has numerous postings, and has even posted several entries on the day of the announcement. This is no zomblog. If the entries you scan over seem sufficiently well-written, you'll probably return later in the day, or in a few days, to see what's going on. If you are familiar with RSS/ Atom/ web feeds, you'll subscribe to the blog's XML feed to get headlines notifying you of new blog entries.
The onus, of course, is on you, the blogger, to maintain some sort of regular posting schedule in order to maintain the visitors. If you are announcing a new blog on one of your existing blogs, take advantage of any credibility you have, but make sure you maintain the credibility by avoiding mistakes. Of course, I've made numerous blogging mistakes; but I know now what not to do, right?
Links: Heather's "Marketing at Microsoft" Blog
(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/
Technorati Tags: writing, blogging, pro blogging, blogspinner, multi blogs, blog promotion
What Heather's suggestion is is to accumulate some posts before announcing and promoting a new blog. In my case, my newest blog (about RSS and web feeds) had about 18 entries before it was officially announced. I should point out that the blog is being written for a Marketing website that is focused on RSS (Really Simple Syndication) and generally, content syndication. The owner did not want to announce my new blog on his blog until I'd posted at least 10 entries.
I have to say that I'm glad he did this, as I think that this is a primary reason for the large immediate number of pageviews. His existing visitors now have lots of content on my new blog to view as well. And the number of immediate pageviews has motivated me to post there regularly, compared to my older blogs.
The effect is psychological for the reader as well. Consider: You're a regular reader of a blog that announces a new, associated blog. You go visit, and you see that the writer already has numerous postings, and has even posted several entries on the day of the announcement. This is no zomblog. If the entries you scan over seem sufficiently well-written, you'll probably return later in the day, or in a few days, to see what's going on. If you are familiar with RSS/ Atom/ web feeds, you'll subscribe to the blog's XML feed to get headlines notifying you of new blog entries.
The onus, of course, is on you, the blogger, to maintain some sort of regular posting schedule in order to maintain the visitors. If you are announcing a new blog on one of your existing blogs, take advantage of any credibility you have, but make sure you maintain the credibility by avoiding mistakes. Of course, I've made numerous blogging mistakes; but I know now what not to do, right?
Links: Heather's "Marketing at Microsoft" Blog
(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/
Technorati Tags: writing, blogging, pro blogging, blogspinner, multi blogs, blog promotion
