Experiencing Lower Than Normal AdSense Earnings?
Yesterday was the first time since the first two days of October that not one of my blogs or websites received ad clicks. What do I do about it?
In past posts, I've said that you shouldn't panic about such things, as fluctuations are normal. Unfortunately, despite this being Christmas season, I've had less clicks this month than in the same amount of time in early November. A quick look at my ad revenues and clicks spreadsheet shows that all of my short-term and long-term averages are down as of yesterday.
However, the good news is that, as of this writing, my revenues so far for today kicks my long-term averages back up again. Short-term averages are still down, but I almost never take them into consideration. The stock market always shows crazy short-term fluctuations. It's my opinion that ad clicks exhibit similar behaviours.
But let's say that my short-term averages continue to drop for a couple of weeks, thereby eventually affecting my mid-term averages. What to do? The first thing I do NOW, not later, is make a list of my standard blogging practices, then try to determine what I have NOT been doing lately.
For me, that's easy to determine. I've been spending a great deal of time designing or redesigning my blogs, or writing content for my main "hubsite" instead of writing loads of blog posts. I've dropped from my average of 8-10 posts per day (across all blogs) in late summer to down to 1 or 2 in total.
I mentioned in my last post that I recently moved several of my blogs to new domains. These domains not only don't have a Google PR (Page Rank), but that due to fewer postings than on the old domains, rank lower in the SERPs (Search Engine Results Pages).
I know that there are bloggers who don't like having those little button graphics that tell you where your blog ranks on some categorized directory, but for me they're a fast way to compare the health of my blogs today to yesterday. These graphics confirm that my rankings have dropped, compared to a few months ago.
As a concrete example, my old BlogSpinner V1.0 blog once achieved a ranking of #23 in the BlogTopSites directory under the "Internet" category. But as my number of daily posts to that blog dropped, my ranking dropped. When I stopped posting there and started this newer version, the old blog's ranking dropped out of sight. And this blog has never gotten very high because I haven't ever posted more than once or twice daily on a regular basis.
The fact is, and here's my main point, on those days that I do post 3 or more entries spread out over the day, I do enjoy higher traffic. Now if I could only do that for all of my blogs :D
(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/
In past posts, I've said that you shouldn't panic about such things, as fluctuations are normal. Unfortunately, despite this being Christmas season, I've had less clicks this month than in the same amount of time in early November. A quick look at my ad revenues and clicks spreadsheet shows that all of my short-term and long-term averages are down as of yesterday.
However, the good news is that, as of this writing, my revenues so far for today kicks my long-term averages back up again. Short-term averages are still down, but I almost never take them into consideration. The stock market always shows crazy short-term fluctuations. It's my opinion that ad clicks exhibit similar behaviours.
But let's say that my short-term averages continue to drop for a couple of weeks, thereby eventually affecting my mid-term averages. What to do? The first thing I do NOW, not later, is make a list of my standard blogging practices, then try to determine what I have NOT been doing lately.
For me, that's easy to determine. I've been spending a great deal of time designing or redesigning my blogs, or writing content for my main "hubsite" instead of writing loads of blog posts. I've dropped from my average of 8-10 posts per day (across all blogs) in late summer to down to 1 or 2 in total.
I mentioned in my last post that I recently moved several of my blogs to new domains. These domains not only don't have a Google PR (Page Rank), but that due to fewer postings than on the old domains, rank lower in the SERPs (Search Engine Results Pages).
I know that there are bloggers who don't like having those little button graphics that tell you where your blog ranks on some categorized directory, but for me they're a fast way to compare the health of my blogs today to yesterday. These graphics confirm that my rankings have dropped, compared to a few months ago.
As a concrete example, my old BlogSpinner V1.0 blog once achieved a ranking of #23 in the BlogTopSites directory under the "Internet" category. But as my number of daily posts to that blog dropped, my ranking dropped. When I stopped posting there and started this newer version, the old blog's ranking dropped out of sight. And this blog has never gotten very high because I haven't ever posted more than once or twice daily on a regular basis.
The fact is, and here's my main point, on those days that I do post 3 or more entries spread out over the day, I do enjoy higher traffic. Now if I could only do that for all of my blogs :D
(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/
