Are Your Ad Revenues Flatlining?
A skim through the blogsphere has reports from more experienced bloggers indicating that after Christmas, pageviews and ad revenue tends to go down.
This is evident to me on a blog like Blogspinner, which exists as a showcase for potential clients. It will never earn a lot of revenue from contextual advertising, but it might someday earn some impressions-based revenue as the pageviews eventually climb. But for other types of blogs, other revenue methods should be considered for the lull time.
I'm summarizing here: but this might be the time to follow leads for clients by setting up a bit of infrastructure and doing some research. As an example, I have a potential client who is an antique dealer who is interested in how blogging might be beneficial to her business.
I've set up a preliminary antiques and household decor blog as an example. I've gone out and purchased a couple of magazines on decor because even though I've worked in an antique furniture and decor store, I want to have current knowledge of the industry. The old saw about writing what you know is just as important for bloggers. If you don't know, though, go out and learn.
Another potential has a number of kiosks in malls where she sells clothing and fashion accessories. She's interested in a website. However, I noticed while visiting one of her booths that her items would not be out of place around antique and vintage furniture and decor.
My point is that maybe I can save this second vendor some money by setting up a profile page on my future antiques portal instead of creating a website, and then have her contribute to the blog, along with the first vendor. The antiques industry, at least in the province I live in, is a tight-knit business. So offering good value to one dealer might end up in referrals from other dealers. This can only be a good situation.
Now in my case, I have an interest in antiques, and have some experience researching various eras, as well as selling items. So I can add some value for these vendors. They're not clients yet, but I probably have an advantage.
So I'll be using this lull period to build up contracts. You can do the same, if you find your own niches. If you don't build websites, maybe you can write promotional material, or help clients build and even maintain blogs. So go follow a few leads, ask around, or better yet, start visiting business owners in an industry you have some interest in.
Technorati Tags: blogspinner, blogging, problogging, revenue, multiblogs
This is evident to me on a blog like Blogspinner, which exists as a showcase for potential clients. It will never earn a lot of revenue from contextual advertising, but it might someday earn some impressions-based revenue as the pageviews eventually climb. But for other types of blogs, other revenue methods should be considered for the lull time.
I'm summarizing here: but this might be the time to follow leads for clients by setting up a bit of infrastructure and doing some research. As an example, I have a potential client who is an antique dealer who is interested in how blogging might be beneficial to her business.
I've set up a preliminary antiques and household decor blog as an example. I've gone out and purchased a couple of magazines on decor because even though I've worked in an antique furniture and decor store, I want to have current knowledge of the industry. The old saw about writing what you know is just as important for bloggers. If you don't know, though, go out and learn.
Another potential has a number of kiosks in malls where she sells clothing and fashion accessories. She's interested in a website. However, I noticed while visiting one of her booths that her items would not be out of place around antique and vintage furniture and decor.
My point is that maybe I can save this second vendor some money by setting up a profile page on my future antiques portal instead of creating a website, and then have her contribute to the blog, along with the first vendor. The antiques industry, at least in the province I live in, is a tight-knit business. So offering good value to one dealer might end up in referrals from other dealers. This can only be a good situation.
Now in my case, I have an interest in antiques, and have some experience researching various eras, as well as selling items. So I can add some value for these vendors. They're not clients yet, but I probably have an advantage.
So I'll be using this lull period to build up contracts. You can do the same, if you find your own niches. If you don't build websites, maybe you can write promotional material, or help clients build and even maintain blogs. So go follow a few leads, ask around, or better yet, start visiting business owners in an industry you have some interest in.
Technorati Tags: blogspinner, blogging, problogging, revenue, multiblogs
