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Tuesday, November 22, 2005

Weekly Posting Frequency - Pt 1 of Avoiding a Downturn in Blog Traffic, Ad Clicks and Revenue

(If you have not read the intro to this mini-series of entries, please do so.)

Factor 1: Number of days per week that entries are posted.

As a both a former (commuter) and present (work-at-home) workaholic, my work schedule is usually very wonky. I'm typically up until 4 or 5 am from late Spring to early Fall (Northern Hemisphere), and 2-3 am the rest of the year. I'm the kind of person who would rather go to bed at 4 am and wake up at 10 am. If I "oversleep", I get groggy.

Nevertheless, I've learned that we all need some down-time. I've picked Sundays as my "relax" day. I'll do analysis and prep for the coming week, but I generally won't blog. My own stats show that this does not seem to affect my blog traffic significantly. In fact, I often appear to get more traffic on Sundays than Saturdays. Possibly because anyone surfing at home might do more of it on Sundays.

For me, my weekly blog posting frequency is generally 5-6 days per week. I work outside the house on Thur-Sun, so I find that if I don't prepare entries ahead of time, I may end up neglecting certain blogs. In fact, lately, I've ignored my newest cooking blog (CurryElvis.com) for as long as two weeks. It's not because I don't have anything to write about. It's primarily because all I have is either a list of topics, or hand-written scribbles that I wrote on the bus to work and haven't had time to type in.

What's more, I've completely neglected my technical/programming blogs for well over a month. Again, it's not because I haven't got any topics to write about (too many, in fact). Rather, I've been trying to design a new homepage for them as a collective and there just isn't enough time in the day.

Moral of the story: If you are not pro-blogging but want to be, discipline yourself to follow some sort of schedule. Write all your posts in one or two days each week (not necessarily always the same days), then post as necessary.

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(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/

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This site is intended as a how-to guide to blogging for new/recent bloggers. Topics covered include writing, blogging platforms and client software, generating ad revenue, analyzing blog statistics +managing multi-blogs.

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I'm a geek/ philosopher/ composer/ artist/ cook/ photographer/ web programmer/ blah-blah-blah who is also a published writer and author. The need to write runs through my veins and this blog documents my experiences with my other blogs.

 
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(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/