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Tuesday, November 22, 2005

Keyword Relevance - Pt 6 of Avoiding a Downturn in Blog Traffic, Ad Clicks and Revenue

(If you have not read the intro to this mini-series of entries, please do so.)

Factor 6: Relevancy of keywords in a given blog entry compared to the rest of your blog entries.

I see a lot of well-written blogs about a certain topics, and then all of a sudden there's an entry about something completely unrelated and irrelevant. For example, several of my favourite cooking blogs have this sort of strange behaviour. A couple mention their dogs or cats. (Hey, I admit I did it too, but I tried to make it relevant to food.)

One blogger regularly intermingles great food-related posts with cries of "Impeach Bush" (US President George W. Bush). While highly irrelevant, this blog still manages to be in the top ten of one of the directory listing services under food blogs. But despite any personal feelings I may have about certain politicians, I find this kind of behaviour highly annoying. But hey, that's just my opinion.

Moral of the story: Try to keep your entries relevant in relation to what topics you want your blog to represent. Do this for your readers. Most people who want to read about food don't want to read about impeaching the president, and vice versa. If you annoy readers with irrelevant posts, I doubt you'll keep them as regulars.

You may still get lots of transient traffic from the search engines, but is this what you want? If they aren't clicking on ads, then why else have two unrelated threads of posts on a single blog? I'm not talking about censorship. I'm just saying start another blog and blast more than just one politician. And write well-researched posts about why they are so bad, and you'll get tons of readers. Eventually.

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(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/

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This site is intended as a how-to guide to blogging for new/recent bloggers. Topics covered include writing, blogging platforms and client software, generating ad revenue, analyzing blog statistics +managing multi-blogs.

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I'm a geek/ philosopher/ composer/ artist/ cook/ photographer/ web programmer/ blah-blah-blah who is also a published writer and author. The need to write runs through my veins and this blog documents my experiences with my other blogs.

 
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(c) Copyright: 2005-present, Raj Kumar Dash, http://blogspinner.countwordula.com/