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Tuesday, November 22, 2005

Daily Post Frequency - Pt 2 of Avoiding a Downturn in Blog Traffic, Ad Clicks and Revenue

(If you have not read the intro to this mini-series of entries, please do so.)

Factor 2: Number of entries posted per day.

The number of entries I've posted per day to a single blog seems to have a profound effect on the number of pageviews I end up with, not just for that day, but sometimes for a few days afterwards. The reason for this, simply put, is that the search engines love fresh content.

The more often you post, the more often some of the engines will index you, sometimes several times a day if your post frequency warrants it. That means your topics are fresh and factor high in your SERPs (Search Engine Results Pages). It also means that you provide more avenues for potential visitors to find you, and thus the result is usually more pageviews in a given day.

From the human aspect, if you are providing valuable content several times a day, readers will take notice and check back. But any lapse in posting frequency (daily, weekly) will have a negative effect on traffic that you will need to rebuild.

Moral of the story: Post frequently, at least 2-3 times a day, if you want to be "the" blogger on a specific topic. It takes work and patience, but relevant, informative content will get you there. And it doesn't all have to be ultra long posts like mine tend to be. In fact, the shorter the better. Break up longer posts into parts, if possible.

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(c) Copyright: 2005-present, Raj Kumar Dash,

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This site is intended as a how-to guide to blogging for new/recent bloggers. Topics covered include writing, blogging platforms and client software, generating ad revenue, analyzing blog statistics +managing multi-blogs.

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I'm a geek/ philosopher/ composer/ artist/ cook/ photographer/ web programmer/ blah-blah-blah who is also a published writer and author. The need to write runs through my veins and this blog documents my experiences with my other blogs.

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