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Tuesday, November 22, 2005

Avoiding a Downturn in Blog Traffic, Ad Clicks and Revenue Pt 0 - Introduction

I've been "pro blogging" full-time now for about 5-6 months and have noticed a direct correlation between the amount of traffic, clicks, and ad revenue I get on a particular day and a number of causal factors:
  1. Number of days per week that entries are posted.
  2. Number of entries posted in a given 24-hour period.
  3. Time of day that the entries are posted.
  4. Number of blog search engines and directories pinged per post.
  5. Length of posts.
  6. Relevancy of keywords in a given blog entry compared to the rest of your blog entries.

Mind you, I don't yet have a significant amount of steady traffic on any of my blogs/sites to prove any direct evidence, which is why I use the term "correlation" (which means that there appears to be a connection, but it's based on educated guess and visible patterns rather solid evidence).

I've also noticed that my cooking blogs tend to get a fair bit more engine traffic than repeat visitors. That may simply be because I've been woeful negligent in posting regularly (factor 1), or that readers are only looking for one-off information, or they are not finding what they need. (Without comments from readers, it's difficult to be sure.)

I must say, however, that most of the time, I have intentionally been applying a haphazard posting frequency on all of my blogs to experiment and see what the traffic results will be. This mini-series of blog entries provides a bit of insight. Details are in individual posts (see navlinks, below). Each "Part" number is related to the items in the list above.

(c) Copyright: 2005-present, Raj Kumar Dash,

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This site is intended as a how-to guide to blogging for new/recent bloggers. Topics covered include writing, blogging platforms and client software, generating ad revenue, analyzing blog statistics +managing multi-blogs.

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I'm a geek/ philosopher/ composer/ artist/ cook/ photographer/ web programmer/ blah-blah-blah who is also a published writer and author. The need to write runs through my veins and this blog documents my experiences with my other blogs.

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(c) Copyright: 2005-present, Raj Kumar Dash,